Martin Potter

Exploring storytelling, community formation and structural imagination


Dr Martin Potter

Research Fellow

Research and Experience
Martin Potter is a Lecturer for Screen and Design in the School of Creative Arts at Deakin University, a director of the Big Stories Co. (, and an investigator with the Centre of Excellence for Australian Biodiversity and Heritage ( He is a board member of Engage Media, a South East Asian based organization that uses media and technology for social justice and environmental advocacy ( He brings a non-traditional research output focus with a specialization in media for development, documentary, transmedia and participatory methods internationally. His research and practice seek to translate and operationalize within the academy a passion for working with marginalized communities using transmedia as a way to co-create knowledge, to examine an array of issues that relate to structural power imbalances, and to effect profound social change and structural transformation. His work has received over $10 million of competitive funding. Documentary programs have been screened on BBC, ABC, and SBS/ NITV. Transmedia and participatory media work has been designed and implemented in 12 countries and exhibited at over 40 international film and technology festivals. Works have received awards including the TED City 2.0 award, SxSW Interactive Community Champion, Asialink Dunlop Fellowship, the Japan Prize and the UNICEF International Day of Children’s Broadcasting Award (Asia). Key projects are The White Building ( and winner of Community Champion at SxSW Interactive Big Stories, Small Towns (


Transmedia; participatory media; documentary; media for development; communication for social change