David Marshall

Exploring our transforming public personality systems for understanding contemporary (online) culture


David Marshall

Professor and Research Chair in New Media, Communication and Cultural Studies

Research and Experience
P David Marshall holds a Professorship and Personal Research Chair in New Media, Communication and Cultural Studies at Deakin University in Melbourne Australia.  He is the world-leading scholar in the study of public personality systems which includes political, economic and cultural leadership and celebrity culture.  Along with many articles and book chapters, Professor Marshall’s books include Persona Studies: An Introduction (2019), Advertising and Promotional Cultures: Case Histories (Palgrave, 2018), Celebrity and Power (Minnesota, 2nd edition 2014), Celebrity Persona Pandemic (Minnesota, 2016), New Media Cultures (Oxford Arnold, 2004), Web Theory (2003) and Fame Games (Cambridge, 2000). His edited or co-edited books include A Companion to Celebrity (Blackwell-Wiley, 2016), Contemporary Publics (Palgrave, 2016), and The Celebrity Culture Reader (Routledge, 2006). His current research has focussed on the concept of persona and the now associated sub-field of Persona Studies which investigates the strategic construction of the public display of the self, both in its online forms and in other transforming contexts.  His forthcoming research and publications include: the General Editor of the 6-volume Cultural History of Fame (for Bloomsbury Academic), the co-authored), and the future book Emoji Culture and Gestural Communication (McGill Queens University Press, 2020).  One of his current research projects is entitled Mediating Emotion in Networked Culture: A Study of the Conversion of Emotional Communication. His expertise has led to interviews published in many newspapers including the New York Times, Globe and Mail and the Sydney Morning Herald as well as appearances on other legacy media including the BBC, CNN, Fox News, the ABC and many other media outlets around the world. Professor Marshall has also appeared in the recent documentary film about celebrity called Big in Japan (2017). Along with occasionally publishing more journalistic articles and other media, he maintains a very intermittent personal blog at www.pdavidmarshall.com


Public Personality Systems, Persona Studies, Media, Communication, Cultural Studies, Emotion to Motion and Movements, Individual to Collective Experiences and Structures, Celebrity, Comparative and intercultural communication, Digital Culture